It is a first-pass broker routing framework for comparing common business funding product categories against the borrower’s use of funds, urgency, repayment fit, documents, readiness signals, and red flags.
BROKER ROUTING RESOURCE
Stop Routing Funding Deals Blind.
Compare MCA, LOC, equipment, AR, credit builder, term loans, inventory financing, revenue-based financing, and longer-term options by actual borrower need — not habit, panic, or product bias.
- Match funding products to the actual use of funds
- Spot readiness gaps and product-specific red flags
- Compare repayment pressure before routing the deal
- Give brokers a repeatable first-pass review framework
Built for brokers, referral partners, consultants, ISOs, broker VAs, and funding agency operators.
WATCH + READ
Understand the routing logic before you pitch the deal.
BUILD THE MACHINE
Turn routing logic into a broker operation.
Start Your Own Funding AgencyBuild the system behind intake, referrals, product routing, follow-up, and funding workflows.
Check Business Funding OptionsExplore funding paths based on business profile, use of funds, readiness, and timing.
Broker Automation ResourcesTools and workflows for cleaner intake, follow-up, routing, and funding agency operations.
QUICK ROUTING REMINDER
Do Not Route by Panic.
Before you pitch a funding product, check the borrower’s use of funds, repayment source, urgency, documents, existing debt, and cash-flow pressure.
- What is the money actually for?
- How will repayment fit the business cash flow?
- Is this urgent, or just underprepared?
- Are the documents ready?
- Does the borrower need funding now, or cleanup first?
Fast is useful. Wrong is expensive.
COMMON QUESTIONS
Use the matrix as a routing tool — not a crystal ball.
No. The matrix can support intake and product routing, but it does not determine approval, eligibility, pricing, repayment terms, or lender decisions. Human and provider review still matter.
The matrix covers MCA, business line of credit, equipment financing, AR or invoice financing, credit builder offers, term loans, SBA-style or longer-term financing, inventory financing, and revenue-based financing.
No. Speed is one factor. A faster product may create more repayment pressure or fit the borrower’s actual use of funds poorly. Compare urgency against cash flow, repayment structure, documentation, and alternatives.
Yes. The spreadsheet version is designed to be portable into tools such as Google Sheets, Notion, Airtable, or a broker CRM so you can adapt it to your workflow.
No. It is an educational and workflow-support resource. Lending, underwriting, tax, legal, accounting, and compliance judgments should remain with qualified professionals and the appropriate providers.